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Colour Psychology > Research
Between August 2003 and March 2004, the colour printer
manufacturers, sponsored stringent research to test the
Wright Theory (from which the Colour Affects System was developed)
and Ultracolour.
The project was carried out by the renowned Colour & Imaging
Institute across six cultures, in five countries throughout Europe
- Britain, France, Germany, Spain and Sweden; Chinese observers
resident in Britain were also tested. The results were remarkable
- achieving 77% overall agreement with the theory behind UltraColour,
and over 90% agreement in places. However, another striking discovery
from this project was the remarkable level of agreement among all
observers - demonstrating that response to colour is not as dependent
on age, gender or culture as was previously thought. As the project
sponsor remarked, "This will change the way we use colour in
future."
Click to read
the abstract; for a copy of the whole report, please
Colour Affects.
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