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Corporate Colour > Publishing
Angela Wright is keen to spread her theories and wants people to
learn about the use of colour for themselves. She has already published
a general handbook - The Beginner's Guide to Colour Psychology (available
in bookstores or from priced £12.99) - and is currently working on further
titles exploring different areas of colour.
 The
Beginner's Guide to Colour Psychology
ISBN - 0954065700
In this book Angela Wright explains exactly what colour is and
how it works, discussing traditional ideas about its influence on
behaviour and mood before going on to describe the discoveries she
has made over the last twenty years. It shows you how to apply the
theory of colour to yourself and your wardrobe, whatever your gender,
race or colouring, and expands on applications in your home, your
workplace and in commercial design. Personality types and their
relationship with specific colours and tones are described fully.
Quizzes and practical examples help you to work out your 'personal
palette' and identify which colours are most supportive for you.
The combination of practical advice and insight into the human condition
is irresistible.
"Thank you for writing your wonderful and very informative
book. I enjoyed it tremendously." - Kelly McGuire, Australia.
"This answers so many questions I've always had about colour"
- Edmund Simons, Worcestershire
"In one word, this book is brilliant" - Shirley Jeffers,
Southampton
Colour In Commerce
Angela Wright's next book is being written especially for the design
and marketing community. This book presents a truly original look
at the power of colour in the commercial world and enables the reader
to harness that power.
When millions of pounds hang on, for example, the launch of a new
product, the redesign of retail space, or a 'new look' corporate
identity for a large multinational, it is vital that somebody knows
exactly what they are doing with colours and understands their psychological
effects. Colour is the principle cue in our assessment of something
and arguably therefore the most crucial element of design. In the
15 seconds or so it takes the average consumer in a supermarket
to decide on a purchase, the colour of the packaging will be the
most influential factor.
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