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Corporate Colour > Product Design
With the technological developments of recent years, manufacturers
of a myriad of products can now make full use of the principle that
fashion designers have long recognised: the colour of a garment
(or a product) will determine its popularity, and saleability. It
is now possible to produce goods in a previously unheard-of range
of colours.
The problem is that, once the novelty of a vividly coloured item
has made its initial impact, the consumer will not necessarily buy
it, if the actual colour is not properly related to the basic proposition
of the product. Simply choosing a number of different colours, chosen
mainly for the brilliant performance of the technology, might catch
attention but it will not increase sales. The psychology of colour
will.
Colour Affects will look at all the colours most readily available
for your product from the technical point of view, and put together
a coherent range of colours to match the essence of the product
with the psychology of its target market, and communicate the product's
benefits effectively.
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