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Corporate Colour > Corporate Training
How Colour Affects your Bottom Line
Colour has a profound effect on human behaviour and it is better
understood now than at any time in history - largely due to the
work of Angela Wright and colleagues in the last twenty years or
so. Designed specifically for the marketing and design community,
Colour Affects' corporate training courses demonstrate the power
of colour psychology, and will teach your key executives to understand
why colour is the most influential element in the design mix; this
training will save between 45% - 60% of the time you currently waste
in fruitless subjective argument about colour choices. These tailor-made
training sessions will open your eyes to the subliminal power of
colour, enabling your company to reap the benefit of Colour Affects'
wealth of knowledge and experience, and thus enjoy increased sales,
more effective marketing communication, improved productivity and
motivation.
IN-HOUSE TRAINING
Colour Affects will come to your own offices, or training
venue:
Introductory Seminar
The one-hour interactive seminar introduces delegates to the
fundamental issues surrounding colour psychology in commerce.
Max. 50 delegates From
GBP250.00 +VAT and travel expenses where applicable
Half-Day Workshop
The half-day workshops are designed to give delegates the opportunity
to explore further the impact of individual colours and how the
wrong colour combinations can backfire. It includes practical exercises.
Max. 50 delegates From
GBP750.00 + VAT and travel expenses where applicable
One- Two- Or Three-Day Workshops
The workshops are not designed to turn marketers and designers
into colour consultants, but to enable everyone involved in the
process to:
- Appreciate fully how getting colour right enhances your bottom
line.
- Learn the best approach to putting colours together to achieve
universally positive response.
- Avoid sending out mixed messages.
- Put a stop to endless (expensive) subjective debate about colours.
- Replace those debates with intelligent discussion of powerful
colour strategies.
- Examine the various business areas that benefit from the application
of colour psychology and how it can be employed in those areas.
These courses are tailor-made for each client company, to provide
delegates with a level of expertise that will be of enormous benefit
to them in design projects of any kind. In addition to all of the
above, depending on the duration of the course and the company's
requirements, the following can be covered:
- The application of colour psychology to branding, product ranges,
sales and marketing - graphic and three-dimensional design.
- Choosing colours for the workplace that will increase motivation
and productivity and reduce absenteeism.
- The colours of uniforms.
These workshops are designed not only to be informative and enjoyable
but also productive. Having examined and understood the value and
benefits of implementing colour psychology in their business, delegates
are invited to present any current projects that they would like
the group to evaluate, using the Colour Affects System of Applied
Colour Psychology. This part of the course allows live projects
to progress during the training and delegates will leave the workshop
with a sense of achievement, rather than just academic understanding.
Max. 30 delegates GBP2,500
per day + VAT and travel expenses where applicable
OPEN COURSES FOR BUSINESS
One- two- and three-day workshops in Applied Colour Psychology
for Business.
Always held at top-grade venues, the one-day workshop is one
of the most informative, eye-opening days a business executive will
experience. Angela Wright is the lead trainer, with one session
presented by an academic, and one case study presented by a representative
of one of Colour Affects' client companies. You will learn:
- To understand how getting colour right enhances your bottom
line.
- The best approach to putting colours together to achieve universally
positive response.
- How to avoid sending out mixed messages.
- To put a stop to endless (expensive) subjective debate about
colours.
- To replace those debates with informed discussion of effective
colour strategies.
The various business areas that benefit from application of colour
psychology are examined, and guidelines presented, which you can
use in those areas.
The second and third days take delegates into the subject more
deeply, and provide a useful level of practical ability, which they
can thereafter bring to bear on their daily decision-making.
Fees (per delegate): GBP495
- GBP1,095 + VAT
incl.
lunch and refreshments
Colour Affects can arrange accommodation at favourable rates if
required.
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