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Corporate Colour > Commercial Interiors
Prince Charles once remarked that the most supportive interior
environments are those that reflect the natural world. He was quite
right; we are deeply conditioned to adapt our behaviour to the colours
around us. So, understanding the psychological effects of colour
in interiors can dramatically increase sales, productivity and effectiveness.
An added advantage is that colour psychology can be applied at minimal
cost in relation to its effect - if you are painting a room, the
colour of the paint makes no difference to the budget.
Corporate Interiors
The Colour Affects System works by first defining the best tonal
colour family to capture the company's philosophy and create an
overall ambience. Next, we assess the required activity in each
area, in order to recommend the most appropriate dominant colours
for each, and build balanced schemes around those colours. Every
shade, tone or tint is drawn from the chosen colour family so that
the corporate values and philosophy are consistently expressed throughout
the building. This way, all the colours in the building work well
together and the company can still benefit from a certain amount
of standardisation and flexibility. For example, in a large corporation's
office building, expensive items such as carpets can be the same
throughout the building, with less expensive variables in each department
to support that department's specific needs; the Sales Department
should be a place that supports and encourages enthusiasm; the Accounts
Department concentration and accuracy; Reception a friendly welcome.
Retail Interiors
Colour Affects creates colour schemes for shop-fronts and interiors
that work with the corporate signage and point-of-sale material
to encourage the best psychological mode for purchase of your goods.
For example, if you are selling baby clothes, or toys, everyone
entering the shop is thinking in terms of infancy, parenthood and
childhood - even if they themselves are grandparents. We would not
suggest crude primaries, but a colour scheme that subtly reminds
people of these concepts. If, on the other hand, your retail outlets
are bank branches, betting shops, high-fashion stores or anything
else, the colours must appeal to different parts of the customers'
psyche.
Schools and hospitals
As colour has a powerful effect on how we feel, and influences
our behaviour, clearly two important applications of colour psychology
in interior design are schools and hospitals. Both can be very stressful
environments but much can be done with colour to alleviate, for
example, worry and fear, and also to enhance concentration, happiness
and relaxation. The Colour Affects System for interiors takes account
of the relevant psychological modes to create harmonious interiors
that support these different needs.
We have also been employed by the Home Office to work on colour
schemes for vulnerable prisoner units. By simply using the relatively
inexpensive means of a fresh coat of paint, their forbidding and
soulless ambience has been changed to one where both the prisoners
and staff feel more comfortable, with lower disturbance rates and
improved well-being.
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