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Colour Psychology
Corporate Colour
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Colour Psychology > Colour Affects Accredited Consultants >
Catherine Shovlin
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Name of consultant:
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Catherine Shovlin |
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Organisation:
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Customer Interpreter Ltd |
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Location:
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London, UK |
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Operating Area:
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Worldwide |
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Contact information:
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Email:
Web:
Download the evaluation questionnaire for Catherine
(MS Word - 160Kb) |
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Summary of consultant's credentials:
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Catherine uses her many years of senior marketing experience
in blue chip organisations, along with colour psychology and
language profiling, to help her clients fine tune their brand
and communications. |
Fuller information
Customer Interpreter has worked with public and private sector
clients to identify
- why customers are leaving
- ways to improve market penetration
- understanding key priorities so that resources are not wasted
We use in depth market research and profiling of customers and non-customers
to understand what is stopping usage / purchase. We have seen the
powerful impact of colours in this context and know that getting this
aspect wrong can create an uneasiness which may tip the balance for
the consumer away from your product or service. Getting it right can
open up new revenue streams for business and improve inclusivity for
public sector services.
Services offered
- DESIGNFIX: Matching your communications to your audience to
get the desired affect. This service includes identifying the
most appropriate colour palette and other design features for
your communications. It helps our clients to stop doing what doesn't
work, freeing up resources for what does.
- PRIORITY FIX: We can help you develop your marketing strategy
based on what has most impact for the customer and potential customer.
This service helps focus your action plans on those areas that
will support your goals and targets. It will also identify those
activities that do not make a positive contribution to your objectives
and can be reduced to free up resource.
- WORDFIX: Do you speak the same language as your customers? We
use in-depth qualitative market research to identify precisely
the buzzwords and underlying motivations of your customers and
show you how to use them in your communications to attract new
customers and reduce loss of existing ones.
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Copyright © 2000 - 2007
Angela Wright |
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Colour Affects
50 Great Portland Street
London W1W 7ND |
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Tel: +44 (0)20 7637 3965
Fax:+44 (0)20 7637 3973
Email: info@colour-affects.co.uk |
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