Biography Of Angela Wright

Angela Wright began to explore seriously the mystery of how colour influences mood and behaviour in the 1970s. Until then, the effects of colour were generally considered to be completely subjective, and therefore impossible to predict.

She studied psychoanalytical psychotherapy at Queen Mary's Hospital, Roehampton, England, before studying the dynamics of colour in Carmel, California, USA, and identified links between patterns of colour and patterns of human behaviour. She formulated a clear hypothesis, which became the basis of the Colour Affects System, an academically sound and demonstrably effective system that crossed cultural boundaries and, for the first time, enabled colour psychology to be applied objectively, rationally and with remarkable accuracy.

During the 1990s and early 2000s, the system was subjected to stringent scientific scrutiny at world class academic levels and found to hold true consistently.

However, it had already been empirically tested in business since 1985, through her London-based consultancy, Colour Affects. She has applied the system to every aspect of business - corporate communication, retail and workplace design, as well as web design and product design. Apart from the many individuals who claim that it has hugely helped them personally, there are many major international companies, government institutions and design consultancies who attest to its power and effectiveness. Ms. Wright was invited to become a Fellow of the Royal Society of Arts in 1998 and she is recognised as a world expert on the unconscious effects of colour.

Her 1995 book, 'The Beginner's Guide to Colour Psychology' continues to sell steadily across the world and she is working on her second book, specifically for the business community, provisionally entitled 'The Colour of Money'.

"What is important about Angela is that she has a 'good eye for colour', and that, like any scientist, she likes continually to ask, 'Why?' When she sees colours that work well together, she asks why their particular combination is successful, she asks why the multitudes of blues are all different from one another in their effects, and she asks why the same colour works well in one environment…but not in another."
Chris McManus, Professor of Psychology, University College, London. From his foreword to 'The Beginner's Guide To Colour Psychology', by Angela Wright.

There is also an alternative perspective.